SEAL - 29 de MARÇO

SEAL EXCITES THE CROWD AT THE OPENING OF HSBC ARENA

The official opening of HSBC Arena was marked by the contagious show of the English singer Seal, who performed his third show on March 29th in Brazil. Packed with celebrities, the show pleased the crowd who left their VIP seats to follow the singer near the stage and turned the place into a gigantic dancefloor.

The acclaimed singer Seal, winner of three Grammy Awards, performed an unpublished show for an audience of 6 thousand. Exciting the crowd, Seal, opened the show with “If it’s in my mind, it’s on my”, followed by the hit Amazing, both from his latest album System.

HSBC Arena was packed full of celebrities, such as Giovanna Antonelli, Marcos Pasquin, Priscila Fantin, Daniele Suzuki, Malvino Salvador, Glória Maria, Felipe Simão, Rodrigo Faro, Carol Sampaio, Luigi Barricelli, Bruno de Luca, Sheron Menezes, Lucélia Santos, among others.

The show of the most popular current singer marked the change of name from the multiuse arena Rioarena to HSBC Arena. The initiative of renaming the venue was part of a strategy of strengthening and expanding the brand's familiarity through cultural actions in strategic locations, such as Rio de Janeiro, in addition to offering more exclusive benefits to clients of the institution.

Exclusive benefits to watch Seal and also other events in the HSBC Arena venue are, therefore, the great differences of the new change. In all shows and events at the venue, HSBC clients will take advantage of benefits such as a specialized help desk, exclusive VIP areas and exclusive ATMs at the entrance hall and lounge.